Your Trusted Design Partner
Your Trusted Design Partner
Hi! I'm Ali Mustafa, with 3.5 years of experience crafting mobile and web experiences where engineering discipline meets empathetic UX, ensuring designs that are both beautiful and buildable.
Customized Gym Management System
With a focus on accessibility and user-friendly design, I crafted a custom solution to help university gym owners manage memberships, bookings, and payments with ease. The platform streamlined key processes through optimized user flows and a consistent design system.
Customized Gym Management System
With a focus on accessibility and user-friendly design, I crafted a custom solution to help university gym owners manage memberships, bookings, and payments with ease. The platform streamlined key processes through optimized user flows and a consistent design system.
Customized Gym Management System
With a focus on accessibility and user-friendly design, I crafted a custom solution to help university gym owners manage memberships, bookings, and payments with ease. The platform streamlined key processes through optimized user flows and a consistent design system.
Workspace Venue Platform
Supported research and persona development for a venue management app. Conducted interviews, user surveys, and developed empathy maps to align design goals with user needs, improving early-stage UX decisions.
E-commerce Website Redesign
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Workspace Venue Platform
Supported research and persona development for a venue management app. Conducted interviews, user surveys, and developed empathy maps to align design goals with user needs, improving early-stage UX decisions.
Budget Planner Finance App
Used a user-centered design approach to create a gamified finance app for easier budget tracking. Focused on intuitive navigation and visual clarity to enhance daily use and retention.
Streamlining E-commerce Navigation
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Budget Planner Finance App
Used a user-centered design approach to create a gamified finance app for easier budget tracking. Focused on intuitive navigation and visual clarity to enhance daily use and retention.
Ecommerce Web Redesign for Local Boutique
Redesigned the user experience for a local boutique’s website, improving checkout flow, product filters, and mobile responsiveness. The redesign helped reduce bounce rate and increased conversions.
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Ecommerce Web Redesign for Local Boutique
Redesigned the user experience for a local boutique’s website, improving checkout flow, product filters, and mobile responsiveness. The redesign helped reduce bounce rate and increased conversions.
Process
Welcome to your roadmap to remarkable design. This isn’t just a process; it’s a proven catalyst for turning ideas into irresistible experiences. From the first spark of user research to pixel-perfect execution, we blend strategic thinking with creative fire to craft solutions that don’t just meet needs, they create delight. Every wireframe, prototype, and iteration is optimized to transform users into advocates, friction into flow, and business goals into tangible results. This is designed with purpose, precision, and a dash of magic.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Welcome to your roadmap to remarkable design. This isn’t just a process; it’s a proven catalyst for turning ideas into irresistible experiences. From the first spark of user research to pixel-perfect execution, we blend strategic thinking with creative fire to craft solutions that don’t just meet needs, they create delight. Every wireframe, prototype, and iteration is optimized to transform users into advocates, friction into flow, and business goals into tangible results. This is designed with purpose, precision, and a dash of magic.
Process
Welcome to your roadmap to remarkable design. This isn’t just a process; it’s a proven catalyst for turning ideas into irresistible experiences. From the first spark of user research to pixel-perfect execution, we blend strategic thinking with creative fire to craft solutions that don’t just meet needs, they create delight. Every wireframe, prototype, and iteration is optimized to transform users into advocates, friction into flow, and business goals into tangible results. This is designed with purpose, precision, and a dash of magic.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Research
Research
Interview
Interview
Interview
Usability testing
Usability testing
Usability testing
Personas Creation
Personas Creation
Personas Creation
Competitive Analysis
Competitive Analysis
Competitive Analysis
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
Contextual Inquiry
Contextual Inquiry
Contextual Inquiry
Cognitive Walkthrough
Cognitive Walkthrough
Cognitive Walkthrough
A/B Testing Strategies
A/B Testing Strategies
A/B Testing Strategies
Eye-Tracking Analysis
Eye-Tracking Analysis
Eye-Tracking Analysis
Ethnographic Studies
Ethnographic Studies
Ethnographic Studies
+ More
+ More
+ More
Design
Design
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Design Systems
Design Systems
Design Systems
App Design
App Design
App Design
Web Design
Web Design
Web Design
Wire-framing
Wire-framing
Wire-framing
Design thinking
Design thinking
Design thinking
Prototyping
Prototyping
Prototyping
Micro-interactions
Micro-interactions
Micro-interactions
Advanced Prototyping
Advanced Prototyping
Advanced Prototyping
+ More
+ More
+ More
Tools
Tools
Figma
Figma
Figma
Adobe XD
Adobe XD
Adobe XD
Protopie
Protopie
Protopie
Framer
Framer
Framer
Webflow
Webflow
Webflow
WordPress
WordPress
WordPress
Sketch
Sketch
Sketch
Photoshop
Photoshop
Photoshop
+ More
+ More
+ More
Experience
Experience
UI/UX Designer
UI/UX Designer
UI/UX Designer
Let’s Work
Let’s Work
Let’s Work
Nov 2024 - Apr 2025
Nov 2024 - Apr 2025
Lead UX/UI Designer
Lead UX/UI Designer
Lead UX/UI Designer
Mdot Agency
Mdot Agency
Jun 2025 - Sep 2024
Jun 2025 - Sep 2024
Frequently asked questions
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
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